Naming, logo design, branding and packaging for the new Óleaves brand. The Óleaves series of regional extra virgin olive oils are each selected from the principle production regions of Spain, Italy, Greece and California. Each olive oil has a distinct flavor and diverse characteristics based on its origin. So, to enhance this variability, we illustrated maps for each, using typical landmarks and costumes from each country with a very specific illustration style to be different yet similar and build a strong brand series.
Because of the colorful and quite playful character of each label we created a very minimal and tangible identity placed always at the center to stand out and be easy recognizable.