Logo design, branding and packaging for Ethos food series. Ethos is a product series mostly distributed in big supermarkets in Germany. The object was to create a modern series, different from the traditional Greek labels that are already in the German supermarkets.
Ethos logo is used as a signature on each label while a photorealistic botanical illustration of the ingredients gives taste and color to an overall simple and clean label. This motive is used to all products in a flexible yet quite specific way from the olive oils, sauces and vinegars to pasta and beans, creating a concrete product identity that stands out from all other brands on the shelf.