Under the Covers
An instrument to increase sales? A summary of the inside context? An intention to catch the eye? What is the actual role of the book cover and title?
The most amusing story of book cover choice we’ve come across comes from a book published by comedian Alan Coren (UK). Nazi books are known as the gift that keeps on giving in the publishing world, since they have the durable quality of achieving success in sales. It is a topic that never ceases to intrigue worldwide readers thus keeping all third reich – related publications at the top of best seller lists.
Now, what about cats? Or golf for that matter? Apart from the never ending success story of the swastika, books about cats and about golf were the most popular in the UK best selling lists of 1976. Alan Coren decided to touch upon all three (not-so-very-connected) topics when choosing a title and cover for his book (for obvious reasons or maybe just to make a humourous statement) resulting in the following cover (and title) for his 1976 comic book: Golfing for Cats:
Two editions of Alan Corens comic book ‘Golfing for Cats’ (1976)